Skyr drinks group shot 

Arla, the farmer-owned dairy company, has launched its latest innovation - Arla® skyr Drinking Yogurts, a new addition to its popular Icelandic style yogurt range.

  The new yogurt drinks come in a range of flavours including Mango & Passionfruit and Blueberry & Blackcurrant. They have been designed for consumers that are increasingly enjoying food on-the-go, and also in line with the trend for eating breakfast in the office, as opposed to in the home. The fruit flavoured yogurt drinks available in 350ml bottles are a healthy snack made from naturally sourced ingredients which are fat free, reduced sugar and high in protein.

  Sam Dolan, Senior Brand Manager at Arla Foods, commented: “We were over the moon with Arla skyr’s performance in 2015, with the product beating all expectations. It was a real category success story - we believe consumers are starting to recognize that healthy choices shouldn’t be solely based on low fat and that in fact sugar levels are equally important.”

 

 “Taking this unique product into another category is really exciting – we know that consumers are increasingly busy and are looking for delicious, yet healthy choices on-the-go, which is where Arla skyr drinking yogurts really deliver. We anticipate that people who love the yogurts will also buy the drinks, but we’re also hoping to attract new consumers.”

 

 

 

SKYR HEALTH BENEFITS:

  • Fat free as made from skimmed milk;
  • High in protein;
  • Reduced sugar;